Vinyl Construction – The Process of Making Vinyl Floors
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Vinyl Construction – The Process of Making Vinyl Floors
While home consists of what’s under your roof, such as furnishings, family, and friends, don’t forget what’s under your feet.
Floor coverings have a huge influence on your home and home life. In this section, we explain how vinyl is made.
This information can be very beneficial because it enables you to understand the product’s core materials and evaluate its performance aspects: why certain vinyl floors wear better and longer.
Understanding how vinyl is manufactured can also make you a smarter and informed shopper, help you better determine the vinyl value and keep you inside the boundaries of your budget.
Rotogravure Construction: Take your imagination out for a spin

Rotogravure printing which a popular design in vinyl flooring manufacture
The manufacture of vinyl flooring relies on highly sophisticated techniques, complex methods, and precise systems.
The rotogravure printing process is the most popularly used method for making residential sheet vinyl floors.
It offers you limitless possibilities in pattern and design.
This process involves a print cylinder spinning around while the vinyl’s core layer known as the gel coat passes underneath.
The cylinder systematically prints different colored ink dyes to create the pattern.
After the print dyes are set, a clear wear-layer is applied to the surface.
The appearance retention of a rotogravure vinyl flooring is dependent on the durability of the clear wear-layer.
Wear-Layer: the “Make It or Break It” Area of Vinyl Flooring

The wear-layer in vinyl flooring.
The wear-layer is absolutely vital to the performance of your vinyl floor – key to its lasting potential.
The thickness of the wear-layer varies with each vinyl flooring collection, or series, and is generally measured in mils.
The thickness of a mil is about the same as a page in your telephone book.
So a 10-mil wear-layer would be comparable in thickness to about ten pages of your phone book.
Generally, more expensive vinyl floors have thicker wear-layers.
Your expectations for how long your vinyl floor will look new and fresh are determined by the wear-layer’s performance.
To help you comprehend wear-layer construction, we must define what the performance characteristics are that we are looking for in a vinyl floor.
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These performance characteristics can be divided into these areas:
- Easy to clean
- Resists staining from normal domestic products
- Stays looking like-new
- Easy to clean up spills
- Doesn’t show scratches easily
The easy to clean characteristic directly relate to how tough it is to remove soiling and other marks from the floor’s surface.
When a floor starts looking old and drab, it is usually due to the hundreds of fine hairline scratches in the wear-layer.
These fine scratches come from grit, dirt, and sand on the wear-layer surface.
However, there’s good news. The new generation of vinyl floorings has all the ingredients to resist showing wear and staining. Plus, all the style, beauty, and value to certainly put vinyl in the running as a possible flooring for your home.
Vinyl/Resilient Advantages
- In fact, no other floor covering category offers you the ease of maintenance, selection, styling, and value as a vinyl floor!
- Thanks to some great advances in styling and technology, vinyl floors have been changed forever.
- Vinyl flooring can now realistically mimic the look and textures of wood grain patterns, real ceramic, and stone.
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770-554-1555
Vinyl/Resilient Advantages
- In fact, no other floor covering category offers you the selection, styling, ease of maintenance and value as a vinyl floor!
- Thanks to some great advances in styling and technology, vinyl floors have been changed forever.
- Vinyl flooring can now realistically mimic the look and textures of real ceramic, stone and wood grain patterns.
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Our Ratings And Reviews
“Southern Woods did a great job on our garage flooring project...on time, fair price and it looks terrific...what a transformation! We recommend Southern Woods without hesitation.”
Jeffrey A
Greensboro“Rob and his team are very friendly and knowledgeable. Everything went smoothly from scheduling the estimate to the finished project. Installation crew was prompt and professional and did a great job. We had our hardwoods refinished and added more. You cannot tell the old from the new they match perfectly with a seamless transition.”
Glenn T
Loganville“ I would definitely recommend Southern Woods to friends and family as the customer service was outstanding. ”
Lisa N
Bethlehem"The Southern Woods folks have done flooring in 4 houses for me now using both hardwood and vinyl and I have been very pleased with each one."
Hayes S
Braselton"This is a fantastic company that does exactly what they say they will do in the time and for the price that they say they will do it."
Nathan S
Lawrenceville"Southern Woods did such an amazing job with our floors. My partner is a carpenter himself and is incredibly picky, and the owner made it a point to make sure he (and me) were happy with everything."
Lauren N
Athens"Southern Woods has performed well above the standard each and every time I have used them. From sand and refinish, new wood flooring, to tile and carpet they are always my vendor of choice."
Cliff H
Grayson"We had our master bath remodeled and I must say that the job that was done is fantastic! Rob was great to work with and Manny who did the tile almost completely by himself was unbelievable!."
Sheila R
Loganville"Great customer service!! As well as great selection of hardwood, laminate, LVP, etc, they have a very nice showroom that showcases a wide variety of their product."
Kenny F
Athens"We installed our own new hardwoods and Southern Woods refinished and matched them seamlessly to our old woods. They were communicative and their pricing was very fair."
Jessica T
Atlanta" We LOVE our refinished floors! The are absolutely beautiful! I would highly recommend Southern Woods for any of your flooring needs!"
Kim S
Snellville"Southern Woods was flexible with appointments, extremely knowledgeable, and responsive with any questions. They ensured I was completely satisfied when the jobs were complete."
Susan C
Johns Creek"I used Southern Woods to refinish my floors, they were very professional, I met with them, discussed what I wanted, they quoted me a price. They showed up when they were supposed to, and the quality of the work was better than expected."
Simply S
Atlanta"Wonderful company! We've used Southern Woods for hardwood, carpet, tile and granite counter tops. They do amazing work start to finish."
Willie M
Grayson"Great people!!! They do awesome work. I highly recommend them."
Danielle K
Suwanee“Southern Woods made the entire process of updating our floors so easy. Their communication was great, and the installers were courteous and professional. The process was almost completely contact-free, and everyone wore a mask. We appreciated their taking such safety measures. And we're so happy with our floors!”
Rebecca A
Lawrenceville“This was at least the 7th job that Rob and his team have done for us in the last 10 years. I would never consider using anyone else! I trust him and Southern Woods completely. His expertise and integrity and work ethic are unrivaled. He's the best in Atlanta . . . period!”
Keith E
Winder“Most beautiful floors I’ve ever seen! Professional staff and so knowledgeable! You can tell Rob knows his floors, and is passionate about getting you the results you want!”
Cliff A
Athens-“Saved my kitchen floor and my sanity!”
Gwen B
Tucker“Fantastic service from beginning to end. They were very professional, upfront and transparent with pricing and costs. I would use them again and recommend to anyone in the area.”
Ben D
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