Hardwood Before You Buy
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Things to Know Before You Purchase Hardwood
Nothing motivates people to learn about something new than when they have to invest a sizeable sum to purchase it.
Buying hardwood flooring is a long-term investment. It pays, today and tomorrow, to know not only the basics but some of the specifics.
In the journey to finding the right hardwood flooring for your home, understanding things like hardwood traits, characteristics, and quirks can be invaluable.
It’s a summary of different of things you should know about hardwood before you open your checkbook or get out the charge card.
Know this about finish in place, or site-finished, hardwood. Nature’s rich beauty is abundant when displayed through the character of a site-finished hardwood floor.
In addition to different wood species and finishes, these hardwood planks are also available in varying widths – an elegant addition to any home.
Unfinished hardwood or site-finished hardwood is installed in the home and then sanded. The stain and 2-3 coats of urethane finish are then applied. The urethane finish, brushed or mopped on, is called a “floor finish,” not a “furniture finish.”
Dust is a Fact of Life and Finishing
If your floor is being finished in your house, just be aware that your floor will not be “dust free” as it is impossible to create a totally “dust-free” environment.
Some dust will fall onto the freshly applied topcoat of urethane finish.
You may also find sanding marks, small bubbles, and brush marks.
However, take heart, finish in place wooden floors may be screened and recoated to rejuvenate the finish and revitalize the floor’s natural beauty.
The Different Hallmarks of Hardwoods
Each species of hardwood has its own unique characteristics. Color is determined by the part of the tree the wood originally comes from.
The grain pattern is determined by the species and how the wood was cut.
Natural variations in the color and grain are normal and should be expected. Just like natural stone, these variations create the beautiful and unique look of a hardwood floor. They make your floor close to one of a kind.
Understand That Wood Moves Naturally

Hardwood natural expansion and contraction causing cracks and strings
Hardwood floors will expand and contract due to humidity and temperature changes, causing hairline cracks, slight height variations, or both.
Hardwood does not expand or contract uniformly in all directions. This is not considered a defect but a natural result of nature.
So, in dry climates, you should consider the use of a whole-house humidifier to help minimize shrinkage and hairline cracking.
Facts about Subfloors
No subfloors are perfectly level. You may also hear hollow sounds where your subfloor’s surface dips and ridges slightly.
This does not, however, affect the integrity or installation of the hardwood. Hollow sounds are normal and are not considered an installation defect.
All hardwood floors will fade, darken, or change shades over time. Prolonged exposure to sunlight will greatly increase this process.
Window treatments are recommended as well as occasional rotation of area rugs and furniture to allow floors to age evenly from UV exposure.
Pre-finished Hardwood Pre-buying Notes
A work of natural art, the elegance of a pre-finished hardwood floor adds beauty and value to any home, and easy care, and durability to any lifestyle.
Each species of hardwood has its unique features and the conditions of nature as the trees matured, making each floor exceptional and individual.
Pre-finished hardwood floors are sanded, screened, and stained in highly efficient manufacturing plants.
Several coats of urethane are sprayed on the boards, and then they are UV dried for a very durable finish.
Pre-finished floors may be screened and recoated to revitalize the finish and revitalize the floor’s natural beauty.
Get on Top of the Bottom Line. Know the Entire Cost of Ownership
The “cost per square foot” of your hardwood flooring is just one component of the entire project cost. To ensure there are no surprises, and the hardwood you select fits within your overall project budget, be sure to ask us to calculate the overall cost of your hardwood flooring project.
Here’s a list of potential additional expenses you may incur:
- Furniture removal/replacement.
- Demolition/disposal of the old floor covering. Depending on the existing floor covering, this can be an expensive item; also, be sure to include the cost to dispose of the old floor covering.
- Subfloor preparation. Depending on the condition of the subfloor, it may require additional work.
- Product delivery.
- Hardwood installation. Determine the cost per square foot to install it.
- Materials needed to complete the installation. Your new hardwood floor may necessitate additional materials to install it properly.
We can help you answer questions regarding the manufacturer’s warranty and care guide for directions on how regularly the floor should be cleaned and the cost to clean it.
There’s a lot to know and keep in mind before buying a hardwood floor, but it’s well worth the effort. If you’re a smart and knowledgeable shopper, it will pay off in numerous ways, the best of which will be hardwood flooring you’re proud to come home to.
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Our Ratings And Reviews
“Southern Woods did a great job on our garage flooring project...on time, fair price and it looks terrific...what a transformation! We recommend Southern Woods without hesitation.”
Jeffrey A
Greensboro“Rob and his team are very friendly and knowledgeable. Everything went smoothly from scheduling the estimate to the finished project. Installation crew was prompt and professional and did a great job. We had our hardwoods refinished and added more. You cannot tell the old from the new they match perfectly with a seamless transition.”
Glenn T
Loganville“ I would definitely recommend Southern Woods to friends and family as the customer service was outstanding. ”
Lisa N
Bethlehem"The Southern Woods folks have done flooring in 4 houses for me now using both hardwood and vinyl and I have been very pleased with each one."
Hayes S
Braselton"This is a fantastic company that does exactly what they say they will do in the time and for the price that they say they will do it."
Nathan S
Lawrenceville"Southern Woods did such an amazing job with our floors. My partner is a carpenter himself and is incredibly picky, and the owner made it a point to make sure he (and me) were happy with everything."
Lauren N
Athens"Southern Woods has performed well above the standard each and every time I have used them. From sand and refinish, new wood flooring, to tile and carpet they are always my vendor of choice."
Cliff H
Grayson"We had our master bath remodeled and I must say that the job that was done is fantastic! Rob was great to work with and Manny who did the tile almost completely by himself was unbelievable!."
Sheila R
Loganville"Great customer service!! As well as great selection of hardwood, laminate, LVP, etc, they have a very nice showroom that showcases a wide variety of their product."
Kenny F
Athens"We installed our own new hardwoods and Southern Woods refinished and matched them seamlessly to our old woods. They were communicative and their pricing was very fair."
Jessica T
Atlanta" We LOVE our refinished floors! The are absolutely beautiful! I would highly recommend Southern Woods for any of your flooring needs!"
Kim S
Snellville"Southern Woods was flexible with appointments, extremely knowledgeable, and responsive with any questions. They ensured I was completely satisfied when the jobs were complete."
Susan C
Johns Creek"I used Southern Woods to refinish my floors, they were very professional, I met with them, discussed what I wanted, they quoted me a price. They showed up when they were supposed to, and the quality of the work was better than expected."
Simply S
Atlanta"Wonderful company! We've used Southern Woods for hardwood, carpet, tile and granite counter tops. They do amazing work start to finish."
Willie M
Grayson"Great people!!! They do awesome work. I highly recommend them."
Danielle K
Suwanee“Southern Woods made the entire process of updating our floors so easy. Their communication was great, and the installers were courteous and professional. The process was almost completely contact-free, and everyone wore a mask. We appreciated their taking such safety measures. And we're so happy with our floors!”
Rebecca A
Lawrenceville“This was at least the 7th job that Rob and his team have done for us in the last 10 years. I would never consider using anyone else! I trust him and Southern Woods completely. His expertise and integrity and work ethic are unrivaled. He's the best in Atlanta . . . period!”
Keith E
Winder“Most beautiful floors I’ve ever seen! Professional staff and so knowledgeable! You can tell Rob knows his floors, and is passionate about getting you the results you want!”
Cliff A
Athens-“Saved my kitchen floor and my sanity!”
Gwen B
Tucker“Fantastic service from beginning to end. They were very professional, upfront and transparent with pricing and costs. I would use them again and recommend to anyone in the area.”