Southern Woods Flooring team working on a hardwood floor project

Since 1995. Still Getting It Right.

30 years of flooring in NE Georgia. Same commitment to doing the job right the first time.

Certified Bona Craftsman National Wood Flooring Association Member
5.0 on Google
30 YEARS EST. 1995

The Story

Southern Woods Flooring has been part of NE Georgia since 1995. For three decades, we've installed, refinished, and repaired floors in homes and businesses across Gwinnett, Barrow, Hall, Walton, and the surrounding counties. That's not a number we picked for the website — it's thousands of floors, thousands of families, and a reputation built one job at a time.

Thirty years in one market means we've seen every subfloor, every humidity problem, and every product trend that's come and gone. We know what holds up in Georgia homes and what doesn't. That experience shows in the details — transitions between rooms, stair nosings, how a stain will look six months after it's applied.

Our approach is simple: show up when you say you will, do what you say you'll do, and leave the house cleaner than you found it. That's the standard every crew is held to, every day.

What We Stand For

Honest Recommendations

If your hardwood floors just need a recoat, we'll tell you. We'd rather serve you on a small job today and earn your trust for the next opportunity tomorrow.

Clean Work

Our Bona Atomic Dust Containment System is standard on every refinishing job — not an upsell. We take care to keep your home clean throughout the process. Your home shouldn't look like a construction zone when we leave.

One Team, Start to Finish

From the first phone call to the finished floor, you're working with people who know your project. No hand-offs, no miscommunication, no surprises.

Real Products, Not Shortcuts

We're a Bona Certified Craftsman and use professional-grade polyaspartic concrete coatings. We use the best materials because we warranty our work and we don't want callbacks.

NWFA Member

NWFA Member — Industry Standards on Every Job

Southern Woods Flooring is a member of the National Wood Flooring Association (NWFA) — the industry's leading trade organization for wood flooring professionals. NWFA membership means we follow their installation, sanding, and finishing guidelines on every hardwood project we take on.

Those guidelines cover everything from subfloor preparation and moisture testing to acclimation, fastener schedules, and finish application. They exist because cutting corners on any of those steps leads to floors that buckle, gap, cup, or fail prematurely. Following NWFA standards is the difference between a floor that looks good on day one and a floor that still looks good in year ten.

Most flooring companies don't mention NWFA standards because they don't follow them — or don't know they exist. We think it matters. If you're comparing proposals from different installers, ask whether they follow NWFA guidelines. It's a simple question that separates professionals from everyone else.

Visit Us

Southern Woods Flooring

799 Christmas Ave, Suite 600

Bethlehem, GA 30620

770-554-1555

Showroom Hours: Monday–Friday 9am–5pm | Saturday by Appointment

Ready to Talk Floors?

Stop by the showroom, call us, or fill out the form. No pressure. We'll look at what you've got, tell you what it needs, and give you an honest price.